Inspired of the Golden Circle presented by Simon Sinek, I took a chance to have a reflection about my own company. The challenge for most of us, I believe, we only talk about what and how and seldom illustrate clearly on the why we are doing what we do. To some extent, the essence of why, I believe, requires a strong form of intangible value which could fuel our motivation to deliver what we promise to the customer by possible options of how we supposed to deliver it.
After a few round of define-review-justify iteration , I had a better view and understanding on my company mission which I believe could be summarized as following:
“Our company mission is to empower healthcare communities by providing well-researched and useful healthcare information in integrated digital flat-forms (web portal, mobile, desktop, web services) as well as offline venues (books, magazine, conferences) what would promote reliable healthcare information and services used by the healthcare practitioners and to the communities.”
Key take away:
- Why: empower healthcare communities
- How: integrated digital flat-forms and offline venues
- What: promote reliable healthcare information and service
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